One extra closed loan covers the year.
An advisor earns three to five thousand dollars on a closed loan. These are the prices when accounts open on October 1, 2026, and everyone on the VIP list keeps theirs.
Originate
For the deal in front of you
Billed annually at $1,890/yr from Oct 1
- Included: Client Workspace, always included
- Included: Unlimited Purchase, Refinance & Debt Consolidation
- Included: AI Analysis Creation + Updates
- Included: Competitor Analysis
- Included: Reverse-Engineered Fee Sheet
- Included: Construction / Renovation analyses
- Included: Temporary buydowns, Bridge & HELOC
- Included: Interactive Under Contract Dashboard
- Included: Game Plan Recap + video messages
- Included: Unlimited itemized closing cost quotes
- Included: CRM Integration + Inbox Bridge
- Included: 2 seats: you plus one support member
- Included: Unlimited free agent seats
Retain
For the book you already closed
Billed annually at $2,890/yr from Oct 1
Everything in Originate, plus
- Included: Automated Refinance Monitor
- Included: Upload your entire past client list
- Included: Automated strike-price alerts
- Included: Auto-built refi analysis when a client crosses
- Releasing October 1: Monthly homeowner digest, releasing Oct 1
- Releasing October 1: Agent co-branded digests, releasing Oct 1
- Included: Education Hub + Interactive Tools
- Included: Pricing engine & chat integrations
- Included: 4 seats: you plus three support members
Branch
For teams and branches
Priced for your team
Everything in Retain, plus
- Included: Custom client workspace
- Included: Custom branding (colors & fonts)
- Included: Custom domain / white label
- Included: Single sign-on
- Included: Branch-shared fee templates
- Included: Admin roles + seat management
- Included: Unlimited seats
Seats count you plus your support. Originate includes 2, Retain includes 4, and extra support seats are $89 a month on any plan.
What most advisors are running right now
- Mortgage Coach, per user
- $150 / mo
- Homebot for loan officers, from
- $125 / mo
- Two subscriptions, two logins
- $275 / mo
- Mortgage Clarity Retain
- $289 / mo
List prices as published July 2026, and worth checking rather than taking our word for. The point is not that we are cheaper. It is that the client sees one brand instead of two, and the analysis you built before they bought is the same record that watches the loan afterwards.
A support seat works your book, not your name. An assistant, production partner or processor gets their own login and works your clients and files. They cannot change the team name, your headshot, your NMLS or your licensing, and their own details never appear to a client or a referring agent. Everything client-facing publishes under the producing loan officer.
Everything, side by side
Hover or tap the next to any feature to see what it does for you.
Downgrading never takes anything away from your clients. Published workspaces stay live, existing content stays viewable, and nothing is ever deleted.
| Features | Originate | RetainMost popular | Branch |
|---|---|---|---|
| Always included, every tier | |||
| Client Workspace | Included | Included | Included |
| Agent Workspace | Unlimited, free | Unlimited, free | Unlimited, free |
| Brand kit | Included | Included | Included |
| NMLS + Equal Housing disclosures | Included | Included | Included |
| Notifications | Included | Included | Included |
| Automated Refinance Monitor | |||
| Automated Refinance Monitor | Not included | Included | Included |
| Upload your entire past client list | Not included | Unlimited | Unlimited |
| Automated strike-price alerts | Not included | Included | Included |
| Auto-built refi analysis on a crossing | Not included | Included | Included |
| Monthly homeowner digest | Not included | Oct 1 | Oct 1 |
| Agent co-branded digests | Not included | Oct 1 | Oct 1 |
| Analyses | |||
| Purchase / Refinance / Debt Consolidation | Unlimited | Unlimited | Unlimited |
| Temporary buydowns (2-1, 3-2-1) | Included | Included | Included |
| Bridge & HELOC scenarios | Included | Included | Included |
| AI Analysis Creation (Natural Language) | Included | Included | Included |
| AI Analysis Updates | Included | Included | Included |
| Competitor Analysis | Included | Included | Included |
| Construction / Renovation | Included | Included | Included |
| Reverse-Engineered Fee Sheet | Included | Included | Included |
| Client workspace | |||
| Client workspaces + invites | Included | Included | Included |
| Workspace tab / home-card configuration | Included | Included | Included |
| Game Plan Recap | Included | Included | Included |
| Advisor-supplied content | Included | Included | Included |
| Call Library | Included | Included | Included |
| Video messages on reports | Included | Included | Included |
| Education Hub + Interactive Tools | Not included | Included | Included |
| Under Contract | |||
| Interactive Under Contract Dashboard | Included | Included | Included |
| Timeline, board, calendar & list views | Included | Included | Included |
| Per-task visibility by party | Included | Included | Included |
| Import dates from the ratified contract | Included | Included | Included |
| Deadline notifications | Included | Included | Included |
| Agent & borrower access, request inbox | Included | Included | Included |
| Data & integrations | |||
| Itemized Closing Costs Integration | Unlimited | Unlimited | Unlimited |
| Calendar Integration | Included | Included | Included |
| CRM Integration | Included | Included | Included |
| Inbox Bridge (Gmail / Outlook) | Included | Included | Included |
| Pricing engines (coming soon) | Not included | Included | Included |
| Chat (coming soon) | Not included | Included | Included |
| Seats & admin | |||
| Seats included (producing LO + support) | 2 | 4 | Unlimited |
| Additional support seats | $89 / mo | $89 / mo | Included |
| Additional producing advisors | Not included | Not included | Scoped with you |
| Custom client workspace | Not included | Not included | Scoped with you |
| Custom branding (colors & fonts) | Not included | Not included | Included |
| Custom domain / white-label URL | Not included | Not included | Included |
| SSO | Not included | Not included | Included |
| Branch-shared fee templates & defaults | Not included | Not included | Included |
| Admin roles & seat management | Not included | Not included | Included |
Comparing us against something specific? See how Mortgage Clarity stacks up against Mortgage Coach, MBS Highway, Homebot and the spreadsheet you are probably still using.
The questions advisors actually ask
Accounts open October 1, 2026.
The VIP list is the order they open in, and the group that keeps founding pricing for as long as they stay. No card, and nothing to cancel.